Yummo
Visual Content for a Baby-Led Weaning App

Yummo is a mobile application that helps parents introduce solid foods using the Baby-Led Weaning (BLW) approach. The project required a complete visual content system that would feel clean, playful and consistent across the app interface and social media.

I was responsible for creating the complete visual content for the application — from preparing and styling meals to photographing recipes, isolated ingredients and short-form video content.

Project Scope

• Food preparation based on nutritionist-approved recipes
• Food styling for different developmental stages
• Commercial food photography
• Isolated food assets for the app interface
• Creative fruit and vegetable patterns for UI elements
• Short-form video content for social media

The project resulted in a cohesive visual library that seamlessly supported both the mobile application’s interface and its social media communication. Every asset was created to ensure visual consistency, clarity and an engaging user experience for parents.

Services Provided

✓ Food Photography

✓ Food Styling

✓ Recipe Preparation

✓ UI/UX Visual Assets

✓ Product Isolations

✓ Food Patterns

✓ Social Media Video Content